Our vocation is to assist investors or/and company top management in making the right strategic choices during key steps of their business development.
Since 2007, Inteva Consulting has specialized in strategic consulting for SMEs and mid-caps.
We support the company’s board or stakeholders in their reflection and strategic decision-making, during the key stages or situations encountered by their activities :
In the creation, acquisition or disinvesting stage.
In the growth stage,
accelerate growth and/ or improve profitability
position in new markets (diversification internationalization, launch of new offerings, etc.).
InteVa Consulting has its headquarters in Neuilly sur Seine (92), and an office in Rennes (35).
It has developed a network of partners in France and abroad to offer additional adapted resources, which can be used in the context of some missions.
Essential for informing us about the markets, InteVa consulting also has monitoring and information tools: it now has access to international databases, including financial analyses of companies, sector studies, economic studies, press reviews, merger/acquisition reports, broker reports, annual reports of companies, etc. directories of academic journals…
Hélène Florant, its founder, is an Master of Science graduate from ENSAR (French High School of Agronomy), an Executive MBA graduate from HEC in Paris. Since 2021 she has been accredited as an Expert Advisor by Bpifrance.
Helen has been always involved and concerned by strategic issues. She decided to share her experience and knowledge with SME’s and MID CAP companies.
She brings :
13 years experience as International Sales and Marketing Director, working for US and French market leaders, covering wide geographical areas not only in Europe (E.U, Central and Eastern Europe but also in the Americas (Central, North and South America) as well as in Asia-Pacific (Japan, Australia and South Eastern Asia).
10 years experience as member of executive and/or steering committees, having managed 8 subsidiaries located abroad, assisting them in defining and implementing their sales and marketing strategy.
She participated in different merger and acquisition operations with industrial and financial partners.
Our methodology provides optimized support, respecting agreed budgets and deadlines, including for offices that are located abroad.
This includes
Strategy audit (or due diligence),
Strategy analysis (sector, competition environment, business models, customer value proposition, … ),
Business plan setting,
Brainstorming on strategic issues with top management and shareholders (steering committees, executive committees, …).
Our strong operating experience of the company allows us to bring you efficient and realistic recommendations.
In our approach we seek to extend and deepen knowledge of the company’s internal processes. These are key success factors for the strategy implementation.
We also assist improving such internal processes, by optimizing their organization and operational implementation.
Our recommendations are adapted to the operating business context as well as the human and financial resources.
While we are mostly involved in the industrial sector, we deal with very different types of environments :
B to B, B to B to C, and B 2 C
Sectors with low growth and profitability as well as dynamic markets with high growth and high value-added products
Mature markets or under-developed markets
InteVa Consulting’s in-depth experience provides an unique ability to cope with new market environments
After a first meeting (or meetings) designed to fully understand the client’s issues, we submit a concrete business proposal.
This proposal outlines the suggested approach to deal with the company’s concern. It includes a comprehensive account of the analytical work to be carried out as well as a list of the deliverables. A detailed planning is appended, itemising the various work phases, their completion dates, people involved in the process and the related costs.
Once the proposal is agreed upon, a formal contract of cooperation is drafted and submitted to the client.
We commit to ensure the strict confidentiality of all data communicated by the client before, during and after completion of the project. The same confidentiality rules apply to the conclusions and recommendations of the project.
The names of our customers and the nature of the consultancy work provided cannot be released during the course of the projects. The identity of clients will only be used for reference purposes with their formal approval and after completion of projects.
Strategic management is trying to UNDERSTAND where we will be tomorrow and not where we hope to be, to ASSESS the possible situation
and DECIDE the desired position.
John Francis Welch
External strategic analysis (key determinants of the sector, competition, trends, evolution, etc.).
Internal strategic analysis (strategic segmentation, value proposition, value chain, management and controlling systems, performance, etc.)
Identification of the performance levers of the current business model.
Targeting assistance allowing you to set a focus on priority countries/ regions for your growth abroad.
Support on strategic thinking to define your value proposition and the business model to be implemented based on the set focus
Assessment of different strategic scenarios considering the company’s strengths and resources
Setting your export strategic plan – (3 – 5 years prospective) : targets, objectives, macro-action plan, sales plan, workload plan, investment plan.
Carrying out a strategic diagnosis to help you validate the identified diversification opportunity.
Strategic thinking to define your positioning and evaluate different strategic scenarios, considering the company’s strengths, resources and the challenges of integrating diversification into the existing business model.
Deepening of different strategic diversification scenarios
Setting your 3/ 5-year strategic plan: targets, objectives, macro-action plan, sales plan, expense plan, investment plan, cash flow – working capital requirement …
Argumentation of the company’s strategic positioning.
Presentation of its prospects and areas of growth.
Elaboration of a teaser and an info memo including the presentation of the 3-5 year BP.
Audit of the announced strategic positioning.
Validation of the relevance of the business plan and consistency with the objectives.
Assessment of the impact of the acquisition in terms of value creation for the concerned activities.
Setting your integration plan.
Argumentation of the strategic positioning of the activity in its targeted market(s).
Presentation of the prospects and areas of development.
Presentation of your 3-year business plan: targets, objectives, macro-action plan, sales plan, expense plan, investment plan, financing plan
Analyze of the strategic context of the project to validate the opportunity.
Support for strategic thinking to define the value proposition and the most relevant business model ( if the market opportunity is confirmed).
Setting your 3-year business plan: targets, objectives, macro-action plan, sales plan, expense plan, investment plan, financing plan, cash flow – WCR.
We have developed expertise in strategic issues related to the industry.
Our experience covers a variety of industries: food, food additives, feed, petfood, textile, automotive, aerospace, nautical, wind, health, chemistry, furniture, waste ….
The diversity of our experiences reinforces our ability to adapt to new sectors.
We carry out a complete diagnosis of your marketing and sales activities: organization and governance, role and position within your value chain, management and operational execution, tools and performance, to support you on the performance improvement levers that we have identified.
We can support you also in more specific topics:
Marketing strategy: segmentation and targeting, positioning, structuring of the product and service offer, pricing, distribution strategy, promotion strategy, marketing plans
Sales strategy: customer portfolio segmentation, development of value propositions (UVP & USP) adapted to each customer segment, management and structuring of your sales pipeline, sales strategy and commercial action plans, etc.
Finally, we are specialists in the implementation of strategic account management adapted to certain market contexts: implementation of the organization and governance, process, management and associated tools (account plans and dashboards).
We know about the complexity emerging from international context, thanks to our operational experience in different geographic areas: Europe, Americas (North, Center, South), Asia, Oceania and Middle-East.
We can provide support in:
Positioning your business in new markets, or improving your market positioning and performance in a specific area focus.
Setting your international development strategy
We advise companies at the beginning of their international development as well as companies with strong international presence wanting to improve their performance.
CONTEXT : WASTE SECTOR – ASSESSMENT OF THE GROWTH PROSPECTS OF AN SME IN THE CONTEXT OF A MAJOR INDUSTRIEL INVESTMENT PROJECT.
« A diagnostic mission that concluded with the drafting of a strategic plan for an industrial SME in a promising sector but with performance limitations that the shareholders could not explain. The mission went perfectly with a consultant who was able to gain the trust of the operational manager and work with him, until he adopted her methodology. The deliverable, of a very good level, allowed the shareholders to make a decision »
Secretary General of the Investment Fund
« Inteva intervened at the request of the shareholders at a time when we were beginning to lose confidence in the company’s leader. This loss of confidence was due to the large discrepancies between the business plan and the actual plan and to certain inconsistencies.
The mission carried out by Inteva allowed us to better understand where the difficulties of the company and the management came from, and to be able to make decisions accordingly. This was done while maintaining a good relationship with the general manager ».
Shareholder
CONTEXT : APPAREL SECTOR – BUSINESS SUCCESSION
« Thanks to Inteva’s support, I was able to analyse and better understand the company and I was able to take it over in a complicated family context. I had all the elements in hand to convince the financial partners to trust me.
Today I have repaid the banker, and the company is actively looking to the future. »
Président – PME – (30 people)
CONTEXT : PETFOOD SECTOR – SALES EXCELLENCE – GLOBAL SCOPE
« The relevance and accuracy of the initial diagnosis have largely contributed to getting the teams on board in this transformation process.
The teams greatly appreciate working with Inteva even if it translates into very busy schedules, they recognize that they improve their performance thanks to the processes and the follow-up undertaken with Inteva.
This has resulted in very concrete achievement: the growth in the scope of intervention has been twice as strong as the average for our activity »
President Mid cap US company – (380 people)
CONTEXT : NAUTICAL SECTOR – STRATEGIC DIAGNOSIS IN THE CONTEXT OF A CAPITAL INVESTMENT
« With the benefit of hindsight of a few years, the conclusions of this study have proven to be accurate, in the test of fact »
Shareholder
CONTEXT : HOME DESIGN DECORATION SECTOR – EXPORT BUSINESS PLAN
« Inteva consulting’s experience in international development has been decisive in enabling us to optimize and prioritize our export plan by zone »
Associate Director – Start-up
CONTEXT : FOOD SECTOR – DUE DILIGENCE OF A TARGET IN THE USA
« For an external growth issue, Inteva Consulting provided us with concrete, committed and original answers, based on the company’s own knowledge, of course, but above all by exploring new avenues supported by its own analyses and research. »
Chairman – Mid cap company – (900 people)
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